You won’t find Doug, Manny or Nala on the Forbes “Richest People in America” list. But they’re among Forbes Top Pet Influencers, pets on social media who help their owners cash in on marketing sponsorships, book deals, merchandise sales and more. A new branding strategy, influencer marketing enables companies to tie into online personalities with …
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Why gather around the office water cooler when you can convene around a tail-wagging Labrador retriever? That’s the idea behind Take Your Dog to Work Day on Friday, June 22. The culmination of Take Your Pets to Work Week, June 18–22, this is your chance to share your workspace with your canine counterparts. (Although cats …
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Wearable activity monitors, once exclusively popular among the fitness obsessed, have gone mainstream. With more health and wellness functions available on every new edition, activity trackers are becoming the must-have gadget of the general population — so much so that use of the devices among Americans is expected to double by 2021, according to Juniper …
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Just think of all the selfless ways she cares for the dog. The special plate of cheesy scrambled eggs. The soothing snuggles to help calm thunderstorm fears. And who else in the house can brush Mitzy’s teeth? With Mother’s Day right around the corner, now’s the time to plan some dog-centric ways to show your …
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There’s a long list of household items that can be toxic to pets: plants, laundry pods and chocolate being the most common enemies. But 50 percent of the calls to pet poison helplines actually involve mishaps with human medications. It can happen easily. A pet noses through a purse on the floor, plucking out a …
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From blizzards and bomb cyclones to ice storms and snowpocalypses, there were plenty of reasons to huddle indoors with your dog this winter. Now it’s time to fling open your windows and stretch your legs outdoors. Of course, your dog would love to join you. Regular exercise is important to your dog for a number …
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Deer ticks, it seems, get all the attention. You’ve no doubt heard that they can cause Lyme disease in dogs and people. But do you know about the lone star tick? One bite can cause a red meat allergy that can make you forego steak and burgers forever. It can also spread organisms that may …
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As the red carpet unfurls for this year’s Academy Awards (aka the Oscars), once again a hot topic will be “Who was snubbed?” Every year, movie lovers argue about who was left out of the big night. But not too many people will debate about one group of scene-stealers who are perennially overlooked: acting dogs. …
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This season, the stores are rife with over-the-top pet gifts. From ruby-studded collars and high-end kitty condos to luxury doghouses (sometimes complete with chandeliers) and gold-plated food bowls, there’s no limit to what you can spend on your four-legged family members. But if you could ask dogs and cats what they really want this holiday, …
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When it comes to helping people, dogs get all the glory. It’s not hard to find awwww-inspiring photos of dogs helping vision-impaired people across the street, warning owners of an upcoming seizure or dutifully carrying the newspaper to the disabled. But what about therapy cats? Do cats just lack the altruism gene? Did their reputation …
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